A Workshop Website Rebuilt Around the Jobs That Pay
R&R Automobile is an independent car workshop in Schloß Holte-Stukenbrock, Germany, with a strong focus on electric cars. Kleosa rebuilt its website in Next.js around the services that earn the most, then made those pages rank. The first enquiries arrived two weeks after launch.
An Old Website Hardly Anyone Clicked
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Before the rebuild, the old website brought in about 10 clicks a week from Google search. Hardly anyone found the workshop through its own website.
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The old site gave every service the same weight. Renault Zoe bearing repair, one of the most profitable jobs in the workshop, did not have a page of its own.
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R&R also wanted more electric-car work. The goal was never just more traffic. It was more of the drivers whose repairs the workshop wants to do.
Built Around the Most Profitable Services
Kleosa sat down with the owner and sorted every service by what it actually earns the workshop. The new Next.js website leads with the winners: Renault Zoe bearing repair and electric cars first, then motorhome and caravan work. Low-margin services stay online, without pages pushing them.
Picking the Jobs Worth Ranking For
A ranking only pays when it brings in the right job. Every keyword decision started with one question: does this search turn into work R&R wants? The answer shaped which pages got built first and which ones got the internal links.
Named in Google's AI Mode
Ask Google's AI Mode for a workshop that fixes Renault Zoe bearing damage, and R&R appears next to two specialist EV workshops, with a link to the new Zoe page. Checked on 10 November 2026.
Guides That Answer What Drivers Search
Next to the service pages, R&R publishes guides on the questions drivers type into Google, like who pays when a stone chips the windscreen. Each guide carries the master mechanic's name and links through to the matching service.
From a Google Search to a Booked Repair
A workshop wins jobs on the phone, so the site is built for one action: calling R&R. The phone number sits in the header of every page, with a short contact form as the backup.
3x the Clicks in the First 7 Weeks
The new site took over in the week of 21 September 2026. In the 7 weeks before, Google sent 72 clicks from about 3,400 impressions. In the 7 weeks after, it sent 215 clicks from 13,600 impressions. The first enquiries came in after about two weeks, Renault Zoe bearing damage among them, and the first bearing job was won inside the first month.
Relevant Kleosa Services
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