International Beauty E-Commerce
How Sins 'n Lashes Built a Multi-Million Google Growth Engine
Building a Complete Google Acquisition Engine
The objective was not simply to run ads. The brand needed a scalable acquisition system that could generate sales through both paid and organic Google channels.
We faced the challenge of building Google Ads from scratch, establishing Google Shopping, and expanding organic discoverability.
Building Paid Acquisition From the Ground Up
Kleosa established and optimised the Google Ads and Google Shopping infrastructure required to capture commercial search demand and drive online sales.
- ✓ Google Ads account & campaign setup
- ✓ Search acquisition strategy
- ✓ Google Shopping setup & management
Building the Organic Growth Foundation
Kleosa optimised the Shopify environment for search discoverability and supported a structured organic growth programme.
- ✓ Shopify SEO and technical optimisation
- ✓ Content architecture
- ✓ Continuous SEO improvement
High-Performance Architecture
To maximize conversion rates and SEO rankings, we ensured the technical infrastructure delivers flawless speed and accessibility.
- ✓ 99/100 Google PageSpeed Score
- ✓ Near-zero Cumulative Layout Shift
- ✓ Sub-second First Contentful Paint
A Scalable Multilingual Content Programme
We supported a massive content expansion strategy, turning source articles into a multilingual organic engine that drove significant additional visibility.
Paid and Organic Growth Working Together
Services Applied in this Case
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