Industrial B2B · Website · SEO · Content · Lead Generation
Building a B2B Website and Organic Growth System for Anhamm
Anhamm Liquid Barrier Products GmbH
The Challenge
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Highly specialised, complex technical product requiring clear communication to discerning B2B buyers.
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Information architecture lacked commercial structure, slowing down the discovery process.
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No clear conversion paths to capture leads during long consideration cycles.
The Solution
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Developed a conversion-focused B2B website with an SEO-ready technical architecture.
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Implemented targeted Google Ads campaigns to generate immediate high-quality inbound leads.
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Established an ongoing expert content system (3-5 articles/month) to build long-term organic authority.
The Website Transformation
Kleosa overhauled the digital structure. We focused on premium positioning, commercial hierarchy, and an SEO-ready architecture to streamline conversion paths.
An Ongoing SEO and Expert Content System
Kleosa continues to support Anhamm with approximately 3–5 new expert articles per month.
The objective is to expand useful industry coverage, support organic discoverability, and create additional relevant entry points into the website.
Technical Performance Built Into the Website
A Lighthouse desktop test captured in August 2026 returned a Performance score of 98, alongside 100 for Best Practices and SEO.
* Lighthouse lab results can vary depending on test environment and conditions.
From Visibility to Commercial Enquiry
We did not treat the website, SEO, content, and conversion as isolated activities. They were built to function as a connected B2B growth system.
Inbound Enquiries per Month
The website and organic growth system now contribute to a consistent flow of inbound commercial enquiries within a highly specialised industrial market.
Rather than evaluating the project purely through rankings or traffic, the commercial outcome is the relevant signal: potential customers discovering Anhamm and initiating a conversation.
An Ongoing Growth Partnership
Our engagement is not just a historic one-off website project. We continue to support Anhamm through an integrated strategy combining SEO optimisation, targeted Google Ads campaigns for immediate lead generation, the production of approximately 3–5 expert articles per month, and continuous website refinement.
Services Supported
"Thanks to Kleosa's systematic approach, we were able to significantly optimize our sales process. The results exactly meet our high standards for quality and efficiency."
Josef Anhamm
Managing Director, Anhamm Liquid Barrier GmbH
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